What is Microsoft Dynamics CRM?

Microsoft® Dynamics CRM is a customer relationship management (CRM) solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. Microsoft’s CRM solution has modules for sales, marketing, and customer service.

Microsoft Dynamics CRM is built with traditional CRM solution principles through sales data tracking.  Microsoft Dynamics CRM is a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enabling closer relationships with customers and helping to achieve new levels of profitability.

Microsoft Dynamics CRM offers:

• Familiar interface through its tight integration with Microsoft Outlook
  
  
• Sales Force Automation -  Streamline and automate your sales processes and enable sales people to create a single view of the customer to help ensure shorter sales cycles, higher close rates, and improved customer retention. Microsoft® Dynamics CRM business software gives sales professionals fast access to useful data online or offline so they can work efficiently and spend more time selling.
  
  
• Contact Management – Control contact management in CRM through familiar interfaces using Microsoft Outlook for Contact Management.
  
  
• Relationship Management – Build stronger customer relationships with standard built in tools.  Relationship management features allow for users to connect easily from a familiar interface, such as Microsoft Outlook.
  
  
• Customer Service - Deliver customer information, case management, service history, and support knowledge directly to the desktops of customer service representatives and supervisors, giving them the tools to deliver consistent, efficient service that enhances customer loyalty and profitability. Microsoft® Dynamics CRM provides a comprehensive customer service solution that is familiar to users, completely customizable to your business processes, and scalable to meet the growing demands of any size business.
  
  
• Marketing Automation - Provide marketing professionals with robust data cleansing and segmentation tools, leading campaign management features, and insightful marketing analytics to increase the effectiveness of marketing programs, improve efficiencies, and better track key metrics.
  
  
• CRM On-Premise or CRM Online – Microsoft CRM offers crm solutions for On-Premise installations, or for CRM Online.

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